Analysis Of The Movie The Gum Advertisement - 951 Words

The gum advertisement is an Extra Gum commercial that was recently uploaded and aired on YouTube on October 7, 2015 (Richards). This particular commercial has been called the â€Å"most romantic† and â€Å"best tear-jerker† commercial to date (Stern). The commercial follows the romantic story of Sarah and Juan. Their story begins with them first catching each other’s eye, to the two falling in love and becoming high school sweetheart’s, and then continues to show their relationship progress as it goes on for several years. During each monumental moment in their relationship, a piece of gum is exchanged and focused on. A numerous number of appeals are present throughout the commercial. Appeals that the creators of this gum commercial used include appeals to memory, consistency, creativity, and love to successfully portray that love will survive any life change or challenge. The first appeal that really makes a mark throughout this commercial is the appeal t o memory and flashbacks. The entire gum commercial focus on the memories written down on each gum wrapper by Juan. Every time a memory is made by the couple, Juan draws the memory on the back of a gum wrapper and saves it, without Sarah knowing he is doing this. With him keeping every gum wrapper, it leads to the big emotional finale when he displays each framed gum wrapper on the walls in a private room for Sarah before proposing to her. Before proposing to her, a series of flashbacks occur every time she looks at all the gumShow MoreRelatedCase Example - Church and Dwight.Doc5400 Words   |  22 Pagesaddressed as quickly as possible. Church Dwight needs to make their name more known through international advertising. Focus on large cities and push their brands into those international marketplaces. Put out advertisements via TV, radio, billboards, or magazines. Through effective advertisement and their quality product success will come. The high cost of transportation is an iss ue that they should focus on by looking at their competitors and using their past successes and mistakes to guide them intoRead MoreAdvertisement in Kazakhstan4800 Words   |  20 PagesStatus and prospects of development of advertisement    in the Republic of Kazakhstan 1.2 Specificity and structure of the advertising market in Kazakhstan Advertising is an important part of marketing communications and serves as a tool to create an external competitive advantage. It is impossible to imagine the work of the modern enterprise without advertising. The company must declare its existence on the market about its product and attract potential customers and create an image of a reliableRead MoreTootsie Roll Essay4115 Words   |  17 Pages(the largest segment of the higher value-added division). Tootsie Roll Industries occupies a niche market within Standard Industrial Classification (SIC) code 2064 (candy and other confectionery products) which includes taffies, lollipops, and chewing gum. The U.S. confectionery market generates approximately $9.7 billion in annual sales. Candy is not yet a â€Å"mature† industry in the United States. The compound annual growth rate for candy in the past ten years has been close to 6% a year, a very solidRead MoreLanguage of Advertising20371 Words   |  82 PagesChapter III. Slogans, Logos, Types†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....18 1. What`s your tone?..............................................................................................19 2. Some thoughts on colour†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦20 Chapter IV. Advertisement as a service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.23 1. Social benefits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 2. Mass Media†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦24 Chapter V. News Agencies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦24 1. Newspapers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25 2. Periodicals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreProduct Placement12588 Words   |  51 Pagesmerchandise is inserted into and used contextually in a motion picture, television, or other media vehicle for commercial purposes. In product placement, the involved audience gets exposed to the brands and products during the natural process of the movie, television program, or content vehicle. (Panda, 2004; Cebrzynski, 2006) That is, product placement in popular mass media provides exposure to potential target consumers and shows brands being used or consumed in their natural settings (Stephen andRead MoreMarketing Plan - Cold Stone16618 Words   |  67 PagesContents Product Statement.....................................................................................................4 Analysis of the External Environment.........................................................................5 Industry Trends.......................................................................................................5 Competitive Trends.................................................................................................7 Brand Competitors.....Read MoreMarketing Management130471 Words   |  522 Pagesmixer of ingredients. The ingredients in Borden s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P s of marketing, depicted below: Marketing decisions generally fall into the followi ng four controllable categories: †¢ Product †¢ †¢ †¢ Read MoreLidl Retail10971 Words   |  44 Pages....................................................................................... 7    1.2.2    Customers ........................................................................................................ 8    1.2.3    SWOT – analysis ............................................................................................. 8    2.    Designing a customer-driven retail strategy ....................................... 9    2.1    The market(s) toward which the retailerRead MoreMarketing21272 Words   |  86 Pagesgeneration and screening. Concept testing, the third step, is a phase in which a small group of potential buyers is given a written or oral description in order to determine their initial feelings associated with the product. The fourth step, business analysis, generates information on the market ability and profitability of the proposed product. The last three steps – product development, test marketing, and commercialization – provide an actual product and launch it into the marketplace. Branding strategiesRead MoreDoes Tv Have a Negative Influence on Society7652 Words   |  31 Pagesfor their mental growth. There is seldom mention of proper sex education or issues and risks related to it. * Devoting more time towards watching television leads to poor academic performance, as a child neglects his/ her studies. * Many advertisements and programs shown on television focus on beauty products and physical beauty, shifting kids’ interest from studies. They start paying more attention to their overall outlook. 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Should College Athletes Be Paid - 1795 Words

Michael Jordan once said, â€Å"In college I never realized the opportunities available to a pro athlete. I ve been given the chance to meet all kinds of people, to travel and expand my financial capabilities, to get ideas and learn about life, to create a world apart from basketball.† Michael Jordan is a huge face in sports and is well known all over the world and throughout all generations. In college at North Carolina University where he attended he talks about how there is more than just being an athlete. There is a life away from sports because one day you may became a professional athlete but then there comes a day that you retire and find joy in another part of your life. Tying this into the theme of â€Å"Should College Athletes be Paid?† can be determined upon the value of the students and others perspective of the game. College sports have a big market on the major school levels. These major schools can bring in 30 to 40 million dollars per year to the school through the athletic programs. The players get none of this share of money even though they are the ones who have to put themselves at risk during these tough games that provide the school profit. You may say that these college athletes are getting a free education at their choice of university but some many say they should get paid. Today as much money that runs in and out of these schools there is a huge controversy to whether or not these student athletes should get rewarded for their hard work on and off theShow MoreRelatedShould College Athletes Be Paid?1578 Words   |  7 PagesAshay Mehta Nou Per 8 Should College Athletes Be Paid? One of the hottest debates in the sports industry is if college athletes should be paid. If you want to pay these athletes, how would the college determine the dollar amount that should be paid? Should the basketball team make more than the football team? Should the the soccer team be paid as well? Cheerleading? Chess team? Should everyone on the team get a salary? What if your college is good at football and your basketball team is awfulRead MoreShould College Athletes Be Paid?1239 Words   |  5 PagesLindsey Simmerman Speech 102 T/Th 1:00-2:15 October 25, 2016 Should college athletes be paid to play? Specific Purpose: To persuade the class to agree with my stance on paying college athletes to play sports Thesis: College football is the hours players spend practicing and performing, the number of injuries the players face, and the persona these athletes must portray every day all the while watching their schools, coaches, and the National Collegiate Athletic Association (NCAA) get all the compensationRead MoreShould College Athletes Be Paid?1398 Words   |  6 Pagesbelieve that college athletes at the highest performing schools are better treated than others. Although they do not get paid, they do receive some benefits for being athletes that other students would not get. One advantage for playing a sport is access to scholarships that some schools reserve for their athletes. Depending on the school and the athlete’s performance, money towards tuition is often given. Only some schools are willing to grant â€Å"full-ride† scholarships for certain athletes. AccordingRead MoreShould College Athletes Be Paid?1289 Words   |  6 PagesThroughout the years college sports h ave been about the love of the game, filled with adrenaline moments. However, the following question still remains: Should college athletes get paid to play sports in college? Seemingly, this debate has been endless, yet the questions have gone unanswered. The National Collegiate Athletics Association (NCAA) plays a vital role in this debate. The NCAA is a billion dollar industry, but yet sees that the athlete should get paid for their hard work and dedicationRead MoreShould College Athletes Be Paid?1591 Words   |  7 PagesEducation Is Already Enough For College Athletes More and more it’s discussed daily on whether if college athletes should finally be paid, or remain unpaid, this topic is very important because college sports are very popular in the United States. College athletes should remain unpaid because it wouldn’t be fair to the other less watch sports that don’t bring in a lot of revenue, it wouldn’t be fair to the female athletes they wouldn’t be paid equally, college athletes already have advantages and receiveRead MoreShould College Athletes Be Paid?1364 Words   |  6 PagesHave you paid attention to all of the news that has been surfacing about collegiate sports lately? It is a big topic now days in the world of sports on weather college athletes should be getting paid to play sports. College athletics have gained great popularity of the past few decades, and have brought schools lots of revenue. A lot of college athletes think they should be getting paid for their services they do for their school. College sports like basketball and football generate over six billionRead MoreShould College Athletes Be Paid?1334 Words   |  6 Pagesrising to the surface is â€Å"Should college athletes be paid?†. This has become a burning question. The NCAA is a multibillion-dollar industry, that makes millions, if not billions, in revenue. Yet it’s still maintains the non-profit status meaning that the industry is not set on making a profit and none of the revenue that is made is distributed to its members, managers, or officers. While most players who play in college sports are under a scholarship, that pays for the college tuition, books, and housingRead MoreShould College Athletes Be Paid?1130 Words   |  5 PagesWhat college athlete would not want to be paid to play the sport that he or she loves? The real question is, though, should college athletes be paid for their roles in a college’s athletics? They are many points to each side of this recent controversial to pic, which is why this has been made into such a hot debate in the past couple of years. As of right now, these athletes are not getting paid, but many of them truly believe that they should. Others believe that they already are being paid throughRead MoreCollege Athletes Should Be Paid1683 Words   |  7 PagesIn the recent past, college athletics has gained massive fame in the United States. The immense fame of the college athletics has developed over the past twenty years. The massive development and fame of the college athletics have resulted in improved incomes for the National Collegiate Athletics Association (NCAA). Due to increased revenue received by the NCAA, the participates in athletics in the colleges has fuelled the argument of whether the college athletes need to be paid and rewarded more thanRead MoreShould College Athletes Be Paid?968 Words   |  4 Pagesdebates in college/college athletics is whether or not to pay student athletes for playing the sports that the y do. Student athletes are given scholarships to cover most, or even potentially all, of their tuition and expenses in college, so it is not necessary to pay college athletes additional money. College athletes are not playing professional sports. They are students first, athletes second. College athletes should not be paid. Instead they should be compensated. Student athletes receive a large

Epic Poetry and Beowulf Free Essays

British Literature Beowulf Character Analysis Beowulf Beowulf is an epic poem set in Scandinavia during the sixth century. This epic was originally handed down through generations in spoken form by traveling minstrels. It was finally put in writing during the eleventh century. We will write a custom essay sample on Epic Poetry and Beowulf or any similar topic only for you Order Now The poem reflects the culture of the time and the Anglo Saxon era. Beowulf is well known in Great Britain as a hero and great warrior. Beowulf exemplifies the traits of the Anglo-Saxon warrior code which include courage, confidence, and pride. Beowulf is a very courageous character and recounts his acts of courage to every person who will listen. In the poem Beowulf tells of his previous courageous actions in destroying a tribe of giants, defeating sea monsters in the night and returning from battle covered in his enemies blood. Beowulf has come to King Hrothgar to fight an ogre. A monster that has brought misery and death to the Danes for many years. This ogre, Grendel, killed thirty of Hrothgar’s men and caused the great mead hall of Herot to be closed. Beowulf tells King Hrothgar â€Å"the monster’s scorn of men Is so great that he needs no weapons and fears none. Nor will I† (lines 262-264) Therefore Beowulf intends to fight the Grendel without his armor or his sword. Beowulf may be so courageous because he believes so strongly in fate shaping his successes in the past. Beowulf believes that if it is his fate to win against Grendel then he will win. If it is his fate to die during the fight then that is just as God plans it to be. He tells the King that â€Å"my hands Alone shall fight for me, struggle for life Against the monster. God must decide Who will be given to death’s cold grip†(lines. 267-269). Beowulf will accept death if it is his fate. Beowulf does fight Grendel and wins. Then Beowulf must fight Grendel’s mother who is seeking revenge for her son’s death. These battles are described in detail as brutal and savage. Beowulf kills both monsters despite their strength and demonic powers. When Beowulf returns to the king holding Grendel’s head as a trophy his courage awes everyone in attendance. Beowulf is very confident in his ability to defeat anyone or anything he fights. His great physical strength and enormous size contribute to his being seen as a confident warrior. His recounting of his success in previous battles reinforce the attribute of confidence. The description of his going into battle with Grendel and then with the vengeful mother reflects his confidence in battle. Even as Beowulf enters into old age he ‘utters his final boast: â€Å"I’ve never know fear, as a youth I fought In endless battles, I am old now, But I will fight again† ’(lines 622-626). He intends to fight a dragon even in his old age without fear because fate will decide the outcome. He tells his followers â€Å"no man but me Could hope to defeat this monster. No one Could try† (lines 645-647). In his confidence he explains that no one is as strong and courageous as himself. Then he enters the dragon’s lair and â€Å"lowered His sword and roared out a battle cry, A call so loud and clear that it reached through the hoary rock, hung in the dragon‘s Ear†(lines 662-666). Beowulf is warning the dragon that he is about to face a fierce battle to the death. The character of Beowulf is also very prideful. Throughout the epic Beowulf’s pride in himself is evident. He boasts of his background and success in battles. When Beowulf enters the port belonging to King Hrothgar the sentry questions his purpose. Beowulf then goes into his history saying â€Å"My father Was a famous soldier, known far and wide as a leader of men. His name was Edgetho†¦Wise men all over the earth surely Remember him still† (lines 174-179). He wants men to know that he is the son of someone famous. Then when he greets King Hrothgar he informs him that â€Å"the days Of my youth have been filled with glory† (lines 237-238). He boasts of his glorious successes of youth. He goes on to say â€Å"My people have said, the wisest, most knowing, And best of them, that my duty was to go to the Danes’ Great king. They have seen my strength for themselves, Have watched me rise from the darkness of war, Dripping, with my enemies’ blood†¦Ã¢â‚¬ (lines 244-246). He recounts his success in battle against giants and hunting monsters in the ocean. He tells the king â€Å"Now Grendel and I are called Together, and I’ve come† (lines 254-255). He is saying that his own people know that only he can defeat such an enemy and that it is fate that brings him to battle Grendel. His pride caused him to display trophies such as Grendel’s torn arm which he hung high for everyone to see. Then he presented the head of Grendel’s mother to the king. Later in life Beowulf’s last battle is against a dragon. The pride of Beowulf made it necessary for him to explain why he had to use weapons to kill the dragon rather than killing it with his bare hands. He explains to his men â€Å"I’d use no sword, no weapon, if this beast Could be killed without it, crushed to death like Grendel, gripped in my hands and torn Limb form limb. But his breath will be burning Hot, poison will pour from his tongue† (lines 630-634). Beowulf wants his men to know that if he could kill the dragon without weapons he would. He then tells them â€Å"No one else could do What I mean to, here, no man but me Could hope to defeat this monster, No one Could try† (lines 644-647). Beowulf is the shining example of what it is to be an Anglo Saxon warrior. He is everything that a hero should be. He is courageous going into battle and during battle. His character battles the worst enemies in the most brutal conflicts. He is confident that he can defeat men and monsters. He is proud of his heritage and his accomplishments in battle. He boasts about previously won battles and must display trophies of current defeats. He dies as a hero should die in a battle with a dangerous enemy. How to cite Epic Poetry and Beowulf, Essay examples

A Farewell To Arms Factual Error Analysis Essay Example For Students

A Farewell To Arms Factual Error Analysis Essay A Farewell to Arms AnalysisJohn Stubbs Love and Role Playing in A Farewell to Arms John Stubbs essay is an examination of the defense which he believes Henry and Catherine use to protect themselves from the discovery of their insignificance and powerlessnessin a world indifferent to their well being He asserts that role-playing by the two main characters, and several others in the book, is a way to escape the realization of human mortality which is unveiledby war. Stubbs thinks that Hemingway utilized role-playing as a way to explore the strengths and weaknesses of his two characters. Stubbs says that by placing Henrys ordered life in opposition to Catherines topsy-turvy one, and then letting each one assume a role which will bring themcloser together, Hemingway shows the pairs inability to accept the hard, gratuitous quality of life.Stubbs begins by showing other examples, notably in In Our Time and The Sun Also Rises, in which Hemingways characters revert to role-playing in order t o escape or retreat from their lives. The ability to create characters who play roles, he says, either to maintain self-esteem or toescape, is one Hemingway exploits extraordinarily well in A Farewell to Arms and therefore it is his richest and most successful handling of human beings trying to come to terms with their vulnerability. As far as Stubbs is concerned, Hemingway is quite blatant in letting us know that role-playing is what is occurring. He tells that the role-playing begins during Henry and Catherines third encounter, when Catherine directly dictates what is spoken by Henry. After this meeting the twobecome increasingly comfortable with their roles and easily adopt them whenever the other is nearby. This is apparent also in that they can only successfully play their roles when they are in private and any disturbance causes the game to be disrupted. The intrusion of the outside worldin any form makes their role-playing impossible, as evidenced at the race track in Milan, where they must be alone. The people surrounding them make Catherine feel uncomfortable and Henry has to take her away from the crowd. He goes on to describe how it is impossible for them to playthe roles when they are apart and how they therefore become more dependent upon each others company. Stubbs goes on to explain how, neither mistakes role-playing for a truly intimate relationship, butboth recognize that it can be a useful device for satisfying certain emotional needs. He says that originally Henry and Catherine are playing the game for different reasons but eventually move to play it as a team. Henry is role-playing to regain the sense of order he has lost when he realizes the futility of the war and his lack of place in it. Catherine is role-playing to deal with the loss of herfiance and to try to find order in the arena of the war. When they are able to role-play together, the promise of mutual support is what becomes so important to them as they try to cope with their individual human vulnerability. He also analyzes the idyllic world introduced early in the story by the priest at the mess and later realized by Henry and Catherine in Switzerland. They fall fully into their roles when they row across the lake on their way to their idealized world. The fact that they actually are able to enter this make-believe world strengthens their game and allows it to continue longer than it would have otherwise. And once they are in this new world they adopt new roles which allow them to continue their ruse. They also need to work harder to maintain the game because far from thefront they are both still aware the war is proceeding and they are no longer a part of it. The world in which they exist in reality (!) is not conducive to role-playing because it tries repeatedly to end their game. .u77714a9ed5257b6e572f745b6446dfd8 , .u77714a9ed5257b6e572f745b6446dfd8 .postImageUrl , .u77714a9ed5257b6e572f745b6446dfd8 .centered-text-area { min-height: 80px; position: relative; } .u77714a9ed5257b6e572f745b6446dfd8 , .u77714a9ed5257b6e572f745b6446dfd8:hover , .u77714a9ed5257b6e572f745b6446dfd8:visited , .u77714a9ed5257b6e572f745b6446dfd8:active { border:0!important; } .u77714a9ed5257b6e572f745b6446dfd8 .clearfix:after { content: ""; display: table; clear: both; } .u77714a9ed5257b6e572f745b6446dfd8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u77714a9ed5257b6e572f745b6446dfd8:active , .u77714a9ed5257b6e572f745b6446dfd8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u77714a9ed5257b6e572f745b6446dfd8 .centered-text-area { width: 100%; position: relative ; } .u77714a9ed5257b6e572f745b6446dfd8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u77714a9ed5257b6e572f745b6446dfd8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u77714a9ed5257b6e572f745b6446dfd8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u77714a9ed5257b6e572f745b6446dfd8:hover .ctaButton { background-color: #34495E!important; } .u77714a9ed5257b6e572f745b6446dfd8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u77714a9ed5257b6e572f745b6446dfd8 .u77714a9ed5257b6e572f745b6446dfd8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u77714a9ed5257b6e572f745b6446dfd8:after { content: ""; display: block; clear: both; } READ: To his Coy Mistress Essay ThesisStubbs manages to uncover numerous inezces in which the two are role-playing and he makes a very interesting case that this is exactly what they are doing and not just his imagination reading into the story. He does make certain assumptions, that their love is not real, that the characters are searching for order, which are not completely justified or even necessary to prove his point. He also forces an intentionality upon Hemingway which could have been avoided without harming his theory. Towards the end of the essay Stubbs infers that their role-playing is inferior to true intimacy, which is a point that, although he defends well, is not c entral to his theory and seems todetract from his objectivity. The essay is a valuable tool to help the reader underezd this view of what is happening through Henry and Catherines relationship and how they use each other to maintain their self-images, provide themselves with psychological support, and in a way escape the war. Hemingway may not have been trying to purposely create a role-playing scenario, but Stubbs essay will benefit someone wishing to explore this aspect of the relationship of the two main characters in greater depth. Bibliography:Bruccoli, Matthew J. and Clark, C.E. Frazer (ed.), Fitzgerald / Hemingway Annual 1973, pp. 271-284, Microcard Editions Books,Washington, D.C., 1974